THE GREAT EIGHT OF CE
‘THE GREAT 8 OF CE’ is a blog series in which we ask Gispen employees eight questions about the circular economy. From our managing director to our factory workers, from the receptionist to the Support Manager. Every department is paid a visit, going through all layers of the origination. Transparency is vital for making the circular economy a success, and for this reason we are showing you how we are transitioning towards fully circular entrepreneurship.
The professional’s thoughts
‘I think it’s safe to say that, by now, CE has become part of Gispen’s DNA. In fact, we are all engaged in it. Where I, as a product manager, try to find ways to apply CE principles to our products, my colleagues at our service centre are busy figuring out how they can make our vehicles more environmentally friendly. We are all committed to it, no matter the position or field of expertise we are in. CE runs as a common thread through our company. When I think of a circular economy, I think of preserving all the beautiful things on earth.’
What is the definition of CE in your opinion?
There are many theoretical definitions of the circular economy. When I think of a circular economy, and I’m being frank, I think of counteracting pollution and putting a halt to exhausting our earth’s resources.
What does the circular economy mean to you?
Our world is so incredibly beautiful, with so many magical places that will simply take your breath away. Last month, I became the proud father of our first child. I truly wish that she will be able to enjoy these places just as we have done when she grows up. In that sense, the circular economy also reflects that we must preserve our planet, retaining its beauty. It has been proven time after time that, if we continue down this road as we have been doing (linear thinking and manufacturing), we will face big problems in the future.
How do you apply this philosophy at home?
In all kinds of ways. Sorting household waste is of course something you deal with on a daily basis. In addition, there are small things such as hanging the laundry to dry instead of using the dryer and using energy-saving light bulbs. We also make sure we go for quality when we purchase things, making sure they will last. We also like to buy old cabinets which we then refurbish ourselves.
Why are you engaged in this at home?
For multiple reasons, actually. Firstly, because sorting waste is good for the environment, which also has the practical benefit of having a rubbish bin that is less full. Secondly, because we like old stuff, which has the added benefit of being more sustainable. We also want to set a good example to our children. Because, surely, they will want their children to be able to enjoy our planet as well?
Are you noticing that Gispen is in a transition toward a circular economy?
I think it’s safe to say that, by now, CE has become part of Gispen’s DNA. In fact, we are all engaged in it. Where I, as a product manager, try to find ways to apply CE principles to our products, my colleagues at our service centre are busy figuring out how they can make our vehicles more environmentally friendly. We are all committed to it, no matter the position or field of expertise we are in. CE runs as a common thread through our company.
Which country/company/initiative serves as an inspiration to you?
Last year, I spent my holiday on Vancouver Island. The locals treated the environment with such great respect that I was instantly inspired. This was true dedication, they weren’t saving any money or benefitting from it in any other way. We visited a friend there who is conducting research into the amount of plastic that floats around in the ocean. A topical issue, indeed. Seeing how committed he is to this cause has left me with nothing but respect for him.
What is the best possible circular service for our clients?
Our new CIMO furniture programme has all the right ingredients to it. From pay per use to reuse, to easily adapting products at a later point in time. In addition, you are guaranteed a long product lifespan.