Fully engaged in circular furnishing:
Rick Veenendaal, Manager Circular Economy
One of Gispen’s core values is sustainability. We are fully engaged in transitioning toward a circular economy. In the circular economy, we close the loop. We make sure that raw materials and products are reused whenever possible. We do so by means of innovative design and manufacturing, but also by advising others on responsible and clever use. We would be glad to explain how we pull this off.
As Manager Circular Economy, Rick Veenendaal is responsible for transitioning Gispen toward a circular business model. He has developed a seven-step strategy in which the transition is carried out in full: closing material loops, building involvement, creating new business models, eliminating waste, good emissions, renewable energy and innovative leadership.