Creating business through circular design

Pieter van Os, partner at ReversedConcepts CIRCO


In the last two years, the CIRCO circular design programme has supported somewhere in the range of 100 companies in developing circular products and services via a commercial business model. Pieter expounds on developing the design process, important focal points for companies and the way in which circular thinking stimulates innovation and new business. 

Pieter van Os is partner of the Team of Development and Exploitation of CIRCO. He has over 10 years of experience in the field of energy and material efficiency. ReversedConcepts aims at the so-called networked economy, but is also a small holding of sustainable shareholders and a network of companies and individuals who work on various new concepts together.