'Waste will cease to exist in the future, only raw materials will remain'

'Waste will cease to exist in the future, only raw materials will remain'

Gispen’s 2025 Circular Vision

We are fully committed to the circular economy. Our goal is to evolve our business model into a circular one. But what does this entail? Our strategic aspirations for 2025 are set out below.

We will close the loop

As a designer, manufacturer and supplier, we feel responsible for our surroundings and therefore want to contribute to the circular economy. The ‘old’ economy is linear by design. We harvest raw materials which are then processed into products and disposed of when no longer needed. In a circular economy, we close the loops. The main idea behind the circular economy is that we reuse products whenever possible in order to prevent waste production, and doing so by means of innovative manufacturing and clever usage. Gispen does so by being innovative in manufacturing, but also by advising others on responsible and clever use.

The professional’s thoughts

Gispen is in a transition. REUSE > LOSS PREVENTION > LESS WASTE PRODUCTION > Key words when we speak of a circular economy. I believe in these circular principles. I am convinced that well-designed pieces of furniture, both new and used, are the starting point for a sustainable interior. We aim to prolong the lifecycle of products and we firmly believe that we need to take responsibility, based on well-considered agreements and the right incentive to close material loops. There is much to be gained!

Rick Veenendaal Manager circular economy

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Five guiding principles

We are at the forefront of a transition towards a new, circular system in which we operate according to five guiding principles:

1. We strive to meet the needs of our clients by means of existing furniture for as long as possible, via a healthy revenue model.

2. New needs are met by application of existing materials.

3. New products are always measured against the Design Framework, our circular ladder for sustainable design.

4. We close material loops by optimally utilising products, components and materials for their next cycle, while considering the impact on the environment in multiple ways.

5. In order to safeguard continuity, it is still imperative for Gispen to make a profit. (People, Planet, Profit)


What we ultimately strive toward is establishing a maintainable circular business model, based on the following vision and objectives:

‘Gispen is the leading innovator when it comes to circular furnishing. Our business operations are set up in such a way that we use the least amount of raw materials necessary. This is how we take responsibility. Our focus is set on (re)use and functionality, from product design up to and including reverse logistics; materials and components have multiple functions and are reusable in our manufacturing process. And it does not stop here. We even include our suppliers in this process and we monitor all of our clients’ products. We attach a value to these products and make good agreements on financial incentives.’

Circular economy Infographic | Gispen


We wish to present our products and services in the form of a circular proposition (maintain, redistribute, repair, refurbish, repurpose, recycle). This is how we close the raw-material loop in the furnishing business.


Gispen wishes to create a culture that improves the lives and living environments of all our stakeholders, and to do so according to the principles of sustainability. From employees, suppliers and clients to investors, think tanks and communities.


We wish to eliminate all forms of waste in the field of sustainability (including resources, materials and CO2). This will be made tangible in optimising sustainable design and our manufacturing process as well as in logistics, packaging and general operations.


We wish to further develop our business models. In doing so, we will put the many principles (both financial and societal) of CE based entrepreneurship into practice.


We want to become and remain the leading innovator in CE when it comes to sustainable furnishing. We enjoy sharing our knowledge and expertise, which we link to concrete actions in order to speed up the transition.

Brochure Circular Economy

Click here or on the image below to start downloading our brochure circular economy.

Brochure CE | Gispen

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